Blonde made for
your Phoenix routine.
A few bright pieces and full platinum ask very different things of your hair. Rachel checks your starting color, past lightening, and the upkeep you want before recommending a service. Old color may need color correction. She brings 17 years behind the chair to that conversation.

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"I love how she takes the time to explain process and gives great at-home styling tips."
"I FINALLY found Rachel and have been incredibly happy ever since."
Choose your shade
and your upkeep.
Two people can bring the same blonde photo and need different plans. Old color, hair strength, and the shade at your roots all affect the work. Tell Rachel how bright you want to go and how often you want to return.
A move to Phoenix may change your hair routine. More sun, a new water source, or more time with a flat iron can affect the tone and feel. Start with what you notice, then ask Rachel which care steps fit.
Use the consultation to choose between custom color, full platinum, a platinum retouch, or correction. They have different prices and time slots. Your hair history helps Rachel decide which one fits.
Compare the blonde services.
Partial Custom Color
$220
3 hours
Focused custom color for dimension. Consultation confirms whether this matches your starting point and goal.
Full Custom Color
$320
4 hours
A full custom color appointment. It is not the same service as a full platinum transformation.
Platinum
$500 full / $220 retouch
6 hours / 2.5 hours
Platinum Full is the full service. Platinum Retouch is for existing platinum regrowth, not a lower-cost first platinum appointment.
Corrective Color
From $200
2 hours
Old color may need corrective work first. The $200 service starts with two hours. Ask for the cost of the whole plan at consultation.
Match the service to your starting color.
Full platinum is $500. The $220 retouch is for hair that is already platinum. If old color needs work first, Corrective Color starts at $200 for two hours. Start with the $20 consultation to find the right service for your hair.
Book Color ConsultationWhen your blonde starts to change.
Strong sun
Sun exposure can contribute to fading and warmer-looking tone. Rachel can suggest care based on your formula and routine.
Water minerals
Mineral buildup can affect how blonde looks and feels. Ask before adding a clarifying product or treatment to your routine.
Dry desert air
Dry air and heat tools can affect lightened hair. Ask which products fit your hair and how to use them at home.
Redken
Certified Colorist
17 yrs
Behind the Chair
Posted
Current Pricing
$20
Consultation
Phoenix blonde, answered.
Can I go blonde in one session?
Maybe. Old color, the strength of your hair, and the shade you want all matter. Rachel may suggest one visit, several visits, a different shade, or a pause. One visit is not a promise.
Why does my blonde get brassy?
As toner fades, warm tones can show through. Sun, water, heat tools, and product buildup can affect the color too. Rachel can check whether a gloss will help or more color work is needed.
How often should I tone my blonde?
Book when the tone needs a refresh, on the schedule Rachel suggests for your hair. A Gloss is $90 for 60 minutes. Your color, wash routine, and use of heat tools help set the timing.
Will going blonde damage my hair?
Lightener changes hair and can damage it. Rachel checks your hair and color history before setting the pace. She may suggest a smaller change or ask you to wait.
How much does it cost to go blonde in Phoenix?
Custom Color is $220 for partial or $320 for full. Platinum is $500 for full or $220 for a retouch. Corrective Color starts at $200 for two hours. New color clients start with the $20 consultation to choose the right service.
I'm moving to Phoenix from somewhere with soft water and cool weather — will my blonde change?
It may. Sun, water, dry air, and a new routine can change how your hair looks and feels. Notice what changes first. Rachel can help choose the care or color service that fits.
What's the difference between balayage, highlights, and platinum?
Balayage paints lightness onto chosen pieces. Highlights use selected sections, often in foils. Platinum aims for a very light blonde and needs a different plan. Bring photos so Rachel can help you choose the method and upkeep.
A brighter reference photo does not automatically mean platinum is the right service. Sometimes dimension, a gloss, or a corrective plan is the more realistic route. Consultation keeps that choice honest.
Bring the blonde
you have in mind.
Bring a photo of the blonde you want and the full story of the color on your hair now. Rachel will help choose the next step at the $20 consultation.
Book a $20 ConsultationClient note
"After moving across the country and having terrible luck finding a new stylist who actually knew how to do blondes, I FINALLY found Rachel. She absolutely kills it every time she highlights, tones, cuts, or puts extensions in."
Serving the entire Phoenix metro
Rachel’s studio is in central Phoenix. Visiting from elsewhere in the Valley? Find the studio address, directions and first-visit guidance before you book.
Explore balayage in Phoenix